Your Turn To Take Part

The Insurance Choice Awards are fast becoming a go-to reference point for consumers looking for the best insurance providers. These are the only insurance awards in the UK decided by customers, not ‘industry experts’.


Voting takes about two minutes, and to say thank you, we’ll also be entering all participants into a prize draw to win £1000.


We’ve made it easy to get behind the Insurance Choice Awards. See below for some FAQs and contact us using the details below to receive our full media pack and banners.

Frequently Asked Questions (FAQS)

When does voting commence?
Voting opens on 2nd July 2018 and closes on 30th September 2018. Between the 2nd July and the 10th September consumers can vote for any firm they choose. On 11th September we’ll create a list of finalists in each category (based on the voting to date), and consumers will continue to vote for these finalists until voting closes on 30th September.

How are winners decided?
Our awards are customer driven, so the only people that influence who wins are UK consumers. In general, the highest-rated firm in each product category that meets the threshold for each category (100 votes during the voting period) will win one of our ‘product-specific awards’. All firms are also eligible for our ‘top level’ awards. Note: The “Best Newcomer” award will only be awarded to firms that launched on or after 1/1/2014.

What is the voting process?
Customers leave a review for a product on the Smart Money People site. That's it! From landing on the page, to submitting their vote, it should take two minutes or less.

How much does it cost to take part?
There is no cost to take part. Our mission is to help consumers find the best products on the market, and these awards are a way in which we can achieve this.

When are the winners announced?
Winners will be announced at our awards event which will be held in London on the 11th October 2018.

What awards could I win?
7 top-level awards
Best Overall Insurance Company
Best Overall Insurance Broker
Customer Service Champion
Treating Customers Fairly Champion
Innovation of the Year
Best Newcomer
Best Insurance App

16 product-specific awards
Best Breakdown Cover Provider
Best Business Insurance Provider
Best Car Insurance Provider
Best Caravan Insurance Provider
Best Cycle Insurance Provider
Best Gadget Insurance Provider
Best Health Insurance Provider
Best Home Insurance Provider
Best Landlord Insurance Provider
Best Life Insurance Provider
Best Home Emergency Cover Provider
Best Pet Insurance Provider
Best Specialist Insurance Provider
Best Student Insurance Provider
Best Travel Insurance Provider
Best Wedding Insurance Provider