Your Turn To Take Part

First and foremost, the Insurance Choice Awards are here to help consumers find the best insurance firms to do business with. These awards are fast becoming a go-to reference point for consumers and are the only insurance awards in the UK decided by consumers, not ‘industry experts’. 


Voting takes about two minutes, and to say thank you, we’ll also be entering all participants into a prize draw to win £1000.


We’ve made it easy to get behind the Insurance Choice Awards. Below you’ll find our Awards Intro PDF which provides further information about the awards. We can also provide you with ‘vote for us’ banners and a dedicated voting link.

Frequently Asked Questions (FAQS)

When does voting commence?
Voting opens on 2nd July 2018 and closes on 23rd September 2018. Between the 2nd July and the 9th September consumers can vote for any firm they choose. On 10th September we’ll create a list of finalists in each category (based on the voting to date), and consumers will continue to vote for these finalists until voting closes on 23rd September.

How are winners decided?
Our awards are customer driven, so the only people that influence who wins are UK consumers. In general, the highest-rated firm in each product category that meets the threshold for each category (100 votes during the voting period) will win one of our ‘product-specific awards’. All firms are also eligible for our ‘top level’ awards. Note: The “Best Newcomer” award will only be awarded to firms that launched on or after 1/1/2014.

What is the voting process?
Customers leave a review for a product on the Smart Money People site. That's it! From landing on the page, to submitting their vote, it should take two minutes or less.

How much does it cost to take part?
There is no cost to take part. Our mission is to help consumers find the best products on the market, and these awards are a way in which we can achieve this.

When are the winners announced?
Winners will be announced at our awards event which will be held in London on the 4th October 2018.

What awards could I win?
7 top-level awards
Best Overall Insurance Company
Best Overall Insurance Broker
Customer Service Champion
Treating Customers Fairly Champion
Innovation of the Year
Best Newcomer
Insurance Vendor of the Year

16 product-specific awards
Best Business Insurance Provider
Best Car Insurance Provider
Best Caravan Insurance Provider
Best Cycle Insurance Provider 
Best Gadget Insurance Provider 
Best Health Insurance Provider 
Best Home Insurance Provider 
Best Home Emergency Cover Provider 
Best Income Protection Provider
Best Landlord Insurance Provider 
Best Life Insurance Provider 
Best Pet Insurance Provider 
Best Specialist Insurance Provider 
Best Student Insurance Provider 
Best Travel Insurance Provider 
Best Wedding Insurance Provider