About The Insurance Choice Awards

What are The Insurance Choice Awards?

The Insurance Choice Awards help consumers to find the best possible insurance products and providers on the market. We're the only independent insurance awards voted for by customers like YOU, not a panel of "industry experts".
Who wins? YOU decide.

How Do Customers Take Part?


Leave a review for any insurance firms you do business with and you'll be entered into a prize draw to win £1000 cash! We need you, the customer, to share your experiences with us. You can also share your ideas for making the industry work better for you. It only takes 2 min to vote!

Voting for 2017 is now closed. Voting for 2018 opens on the 2nd July.

Voting Starts Soon!

Key Dates

Voting commences: 2nd July 2018
Finalists announced: 10th September 2018
Voting ends: 23rd September 2018
Awards event: 4th October 2018

About the insurance choice awards

Smart Money People (the UK’s #1 review and insight platform for financial services) launched these awards in 2016. The Insurance Choice Awards help us to deliver our mission of increasing trust and transparency in financial services while helping consumers to find the very best firms and products.

As a result of press attention, firm promotion and promotion across Smart Money People, we anticipate that the results of the Insurance Choice Awards will be seen by over three million UK consumers in 2018. You can find out more about Smart Money People by clicking here.