About The Insurance Choice Awards

What are The Insurance Choice Awards?

The Insurance Choice Awards help consumers to find the best possible insurance products and providers on the market. We're the only independent insurance awards voted for by customers like YOU, not a panel of "industry experts".
Who wins? YOU decide.

How Do Customers Take Part?


Leave a review for any insurance firms you do business with and you'll be entered into a prize draw to win £1000 cash! We need you, the customer, to share your experiences with us. You can also share your ideas for making the industry work better for you. It only takes 2 min to vote!

Voting is open! Have your say before 1st October to enter the £1000 prize draw.

Vote Now

Key Dates

Voting commences: 3rd July 2017
Finalists announced: 11th September 2017
Voting ends: 1st October 2017
Winners revealed at event: 12th October 2017

About the insurance choice awards

Smart Money People (the UK’s #1 review and insight platform for financial services) launched these awards in 2016. Our mission is to increase trust and transparency in financial services, and the Insurance Choice Awards help us to achieve this.
Previous winners include LV=, CoverCloud, Dreamsaver, Complete Cover, Row.co.uk, PetPlan, Direct Line, Bikmo Plus, World First and Cover4Insurance. Click here for our 2017 categories.

We anticipate that the results of the Insurance Choice Awards 2017 will help us to better guide over two million UK consumers. You can find out more about Smart Money People by clicking here.