About

What are The Insurance Choice Awards?

The Insurance Choice Awards put customers at the heart of the industry and help to find the UK’s best insurance providers, brokers and partners. We're the only independent insurance awards voted for by customers like YOU, not a panel of "industry experts".
Who wins? YOU decide.

How Do Customers Take Part?


We need you, the customer, to share your experiences with us. It really does only take two minutes to vote, and you will be helping us to find the most customer centric firms in the insurance industry. You’ll also be entered into a prize draw to win £1,000!

Voting for 2020 opens on 22nd June!

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Key Dates

Voting commences: 22nd June 2020
Finalists announced: 1st September 2020
Voting ends: 13th September 2020
Awards Event: 1st October 2020

About the insurance choice awards

Smart Money People (the UK’s #1 review and insight platform for financial services) launched these awards in 2016. The Insurance Choice Awards help us to deliver our mission of increasing trust and transparency in financial services while helping customers to find the very best firms and products.

As a result of press attention, firm promotion and promotion across Smart Money People, we anticipate that the results of the Insurance Choice Awards will be seen by over three million UK customers in 2020. You can find out more about Smart Money People by clicking here.